Tarana Masand Prêt & Couture, the eponymous fashion label defines an imagination of the artist’s passions weaved into reality. Creating exquisite ensembles through a sensuous flirtation with fabrics, Tarana creates Indian and Indo-Western outfits laced with opulence and ethnicity.
Tarana’s creations epitomize a rare blend of tradition and contemporary trends, inspired largely by the Mughal era. The cleverly crafted silhouettes created by swirls of rich fabrics like georgette, tulles and chiffon interspersed with ostentatious designs, captures the subtle nuances of a woman, highlighting the beauty within.
The range comprises Shift kurtas worn with tight Churidars, Sarees and Lehengas across a color palate of pale subdued hues accentuated with self-embroidery, and a stronger, bolder, monochrome look of plums and reds along with pastels.
Tarana’s dedication to couture began early on under the guidance of her mentors Abu Jani & Sandeep Khosla. Having styled the uber sexy Malaika Arora Khan for MTV, Tarana established her label, Tarana Masand. Her first collection at Ensemble was a complete sell-out and showcasing at the LIFW won her clients nationally and internationally.
Tarana Masand Pret & Couture wear is available at Ensemble in Mumbai and New Delhi, Aza in Mumbai and Kimaya in Mumbai as well as other select stores internationally.