I graduated in 1998 as a Fashion Designer from National Institute of Fashion Technology – Hyderabad.
During my graduation I
a. Studied in-detail the art of Carpet Weaving in Elluru, Andhra Pradesh. This made me appreciate the finer points in weaving, which I incorporated in my designs.
b. Industry training with Walter Johnson, Delhi - A high fashion garments exporter who exports to USA & Europe under his own label. Here I learnt the importance of Proportions & How to balance creativity and wear-ability
After my graduation, Wendell Roderick’s took me under his wings, as an Assistant Designer at Goa. With him I learnt the significance of Natural fibers, Cutting on bias, & Importance of Finishing. I learned to design under limited resources which has helped in making my designs more cut and texture oriented rather then embroideries
a. Shoppers Stop Designer of the Year – 1998 contest
· THE DESIGNER OF THE YEAR Award - 1998 (1st runners up)
· MOST COMMERCIALLY VIABLE RANGE OF GRAMENTS Award
· BEST CREATIVE USE OF TENCEL Award
b. ‘Fabric to Fame Designer Contest’ by EERSHA – 1996
· THE DESIGNER OF THE YEAR Award
· Appointed as in house designer.
c. Secunderabad Junior Chambers Scholastic Award - 1998
· Meritorious Student of the Year Award
In September 2000 I came to Delhi and launched my own Designer collection with the Label ‘Sandeep Mahajan’ and ‘Cigar’
My Designs involve Unconventional cuts, Seam detailing, Summer quilting, Drawn thread detailing etc.
I do menswear. I use a lot of natural fabrics such as textured cottons, linens and silks. My menswear is more of attitude then the basic styling. Use a lot of textured detailing as design element.i like my menswear to have a nice fall an slither on the body for which i do a lots of washes with my fabrics.
A perfect design for me is something that encompasses all the elements desired such as creative idea, good execution, a thought foretold and wearability for the racks. Though change however being one ingredient in all designs. I love to design for a mind frame rather then any individual client. I do unconventional menswear with context to sensuality.
My aim would be to someday to have a huge prêt store for men. I believe in not only designing for the classes but also the masses
The collection is been sold at leading designer stores
· SOSAS- Goa
· PANTALOON- Mumbai.
· EBONY- Delhi, Chandigarh, Ludhiana.
· APPEAL- Delhi
· WESTSIDE-(14 stores across India)