Sensitive to creativity, and linked to high level of artistic talent; Anita was thrust towards the world of fashion immediately after her schooling. Although the initial years of University were geared towards a Commerce degree, she simultaneously enrolled into the prestigious Indian fashion design school S. N. D. T. and completed the course in 1983 with flying colours. Anita Dongre has been a highly acclaimed part of the Indian fashion industry for the past 18 years.
Anita Dongre launched AND, which is one of the most recognized and well-loved wardrobe staple of the modern, go-getter woman. This label has come to represent high street fashion at a sensible price. It meets the fashion needs of celebrities, teenagers, young mothers, the career woman and the socialite. Despite the fact that her identity is with her brand AND, it is by no means her only greatest achievement.
One success followed the next – quick on AND’s success trail came the launch of her signature, premium label that carries with it, her reputation and name – the ANITA DONGRE IINTER PRET– a high-impact, globetrotting, mix and match western wear, fashion brand. This show- stopper collection combines fashionable elegance with strong detailing.
With her love for Luxury and Lifestyle, Anita launched her one of a kind couture line ANITA DONGRE TIMELESS. The label caters to custom made occasion wear, where Anita meets clients personally and creates gorgeous outfits to the tastes of the buyer. Be it a bridal trousseau or a red carpet stunner, ANITA DONGRE TIMELESS is the luxury outfit you’ll desire to own and have forever.
Her designs are always in perfect sync with the eco-conscious. In today’s organic age, Anita Dongre adds environmental glam with GRASSROOT – her latest line of Organic clothing that works sustainable fabrics and with traditional crafts into a versatile range of stylish wardrobe essentials.
Her creative energy takes wings from her love for life, nature, wellness, art, movies and people. While the glitz and glamour of her designs have found their way into the silver screen blockbuster movies like My Brother Nikhil, Bas Ek Pal, and more recently, Sorry Bhai, her stylish power suits and uniforms have changed the face of blue chip corporate houses, airlines, hospitality industry and educational enterprises. From Dhirubhai Ambani’s pre-school to the luxuries of the Taj Group of Hotels, you’ll find Anita’s smart dress code notching up great results.
From the well spring of alternate healing, a passion she puts to good use, Anita has harmoniously blended wellness and lifestyle management. Anita set up CLAY ( www.clayindia.com ) a wellness centre that has been an oasis of peaceful, healthy & beautiful living for women from all over Mumbai who flock to this quaint, little therapeutic cottage retreat in Bandra - Mumbai.
Today her brands sell from more than 80 retail points throughout the length and breadth of the country. The legend in trendsetting has only just begun… all set to take the world by storm, with continuously expanding while defining trends, Anita’s enthusiasm, creativity and boundless talent have kept her at the forefront of fashion. This is just the foundation stone for a global fashion empire that’s in the making. From high street fashion to international red carpets, for Anita Dongre, the fashion force is in perennial bloom.
Websites: www.andindia.com www.anitadongre.com www.clayindia.com www.globaldesi.in