I believe that one has to be an ORIGINAL and very natural designer and should be able to take inspirations from day-to-day facets of life and activities happening around us. One has to keep in mind his clients on one hand, the wearability aspect on the other and at the same time should create ensembles which are aesthetic and justifies the word “designer look”. My ‘signature style’ is ensembles which have Indian embroideries teamed with contemporary and immaculate western styling. My designs are chic, modern and extremely wearable. My silhouettes are well balanced and they enhance the beauty of the female form. The embroideries are well engineered. I have a flair for pleating and use a lot of embroidered appliqué in my creations.
My Area of Specialization is my signature style. I want to give my woman the global look and not stick to just one place or style. I believe in constant evolution of style in my garments and though I keep my signature style intact, I make my subsequent collection a totally different one from my previous collection. I have a flair for creating different embroideries and love to texture the fabric in use. In my collections, I experiment with silhouettes and try my hands on draping to add the final touch to my creations.
STORES WHERE WE CURRENTLY RETAIL FROM
Cypress – Mumbai
Oorja – Hyderabad