5cross is a fashion label adding a personal meaning to the definition of women’s fashion. An idea put together by Ajit Kumar, a fashion design graduate from National Institute of Fashion Technology, New Delhi.
Kumar has been working with very commercial aspects of fashion since he started his professional carrier in 2002. “Being associated with commercial fashion, export and production gave me chance to learn technical and business flow of clothing industry”.
Started his carrier as a fashion designer with a Delhi based buying agency; he has also been part of different fashion projects on regular basis.
It’s the feeling of doing something with personal taste; it’s the interest to understand clothing and fashion on a different scale and getting involved with people who are molding it, gave the idea for 5X.
5X is operational with its base in Delhi, India.
5X follows 2 major seasons every year with a flash collection every 2 months. A complete women’s collection catering to women’s of casual and sophisticated attitude.
Each collection has 2 categories ranging from casual to feminine and cleaner look. Both categories contribute 50% to the complete collection.
Kumar is also currently working as head of design and product development with buying agency called Asmara apparels India pvt. Ltd. Every three months he with his team develops a commercial collection idea under the name of “tiger of goa” for lot of street brands from Europe.