‘Masaba’ the label by Masaba Gupta was launched in July 2009.
‘Masaba’ is a diffusion line catering to women from the age group of 25-50 years. The silhouettes are no fuss, simple and commercially viable, yet of high cut and fashion.
The brand focuses on being artistically commercial, offering the Indian consumer Indian fusion wear that is edgy yet rooted to its culture at affordable prices. The colors are vibrant with patchwork playing a predominant role in most of the collection.
The brand has been active for only 4 years but in the short span of time has made its mark despite being an unconventional product. The age group that it caters to has been fast expanding due towearability, price range & a strong signature. However its increasing popularity with celebrities has given the brand a boost.
Masaba-the label has two retail stores in Delhi and one in Mumbai. The brand is one of the highest selling on e-commerce sites.