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péro by Aneeth Arora (Associate Member)

‘péro’ means ‘to wear’ in Marwari, the local language of Rajasthan. péro interprets international aesthetic using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed.

The Indian-ness of péro rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of hand-crafting and creating pieces that are at once unique.

The resulting garment evokes some sense of culture from where it originates. This culture communicates internationally in a way that the wearer looks equally at ease in the streets of Paris or London, as she does here, in India. The look is not about an age group or season, it is about a mindset, a willingness to incorporate the effortless style of the locals.

The label is launched by Aneeth Arora; a textile graduate from National Institute of Design, Ahmedabad and a fashion graduate from National Institute of Fashion Technology. She calls herself a ‘textile and dress maker’ and what fascinates and inspires her most is the clothing and dressing styles of the local people, which makes them so effortlessly stylish and trendy, therefore making them real trend-setters of our time.

péro is all about sustainable fashion where it offers equal opportunity to every crafts person and it believes that every step of bringing the garment closer to the customer adds significant value. We always work with traditional weavers and craft persons to ensure we promote the dying crafts of India.

péro works with over 500 weavers and crafts people across the country and procures raw material from West Bengal, Karnataka, Madhya Pradesh, Andhra Pradesh, Himanchal Pradesh, Jammu & Kashmir, Gujarat, Rajasthan, Orissa, Uttar Pradesh and Delhi.

péro uses indigenous techniques such as Tie and Dye, Block print, Ikat, Khadi, Chanderi, Maheshwari, Jamdani, Pashmina, Hand knitting and Crochette and its variations to create a unique offering which evokes a sense of culture. In every collection, péro uses crafts/ inputs from at least 4 states.

péro has approximately 300 international stores with a flagship store, right here in the heart of the capital.

Showrooms: USA: Apropo / Milan: Arete (Women and Men) Rasi (Kids) Next plan: Paris

USA: Jackson Hole, Barneys, ABC Home, ABC Carpets, Scarlet Jones, Noodle Stories (40 others) Italy: Biffi, Banner, Hot stuff Snc di Ronchiato Stephania & C., Minnie T’s (55 others) France: Mercy, Pe’Pe’ France, Le Club 55 (12 others)?Japan: Sayegusa & Co., HP France, Isetan Mitsukoshi

England: Feathers, Pippa Small, The Cross Two Ltd. Austria: Modstrom?China: Muse Fashion, Top Square?Germany: Raphaela Wehle

Greece: Electric, Petit Tipota?Russia: Young and Beautiful, Parisenne Boutique Spain: Victoria Durrer, Arris Shop?Swiss: Jenx Sarl, Pullstore.

péro have showecased their collections at various national and international platforms. Namely, Pitti Uomo, Pitti Bambi and White in Milan, Tranoi in Paris, FDCI’s India Fashion Week in New Delhi, Premium in Berlin and Berlin Fashion Week, Designers & Agents and Coterie in New York, Lakme Fashion Week in Mumbai, Green Apple Show in Düsseldorf, Playtime in Tokyo and Alchemy in London. 

Apart from the womenswear line, péro have extended their collections to childrenwear, menswear, home, jhola (handbag), lungi, upcycle, mala (necklace) and moja (socks).

Péro has collaborated with Adidas and FCML : The incidental collection.

The label is widely worn by famous faces like Nanadita Das, Gwen Stefani, Arundhati Roy, Kangana Ranaut, Aamir Khan, Kiran Rao, Sonam Kapoor, Irfan Khan, Mira Nair and The Sartorialist have been seen in the label’s clothes. The brand is also seen in a Woody Allen Film, Homi Adajania films and many more.

péro has received various awards since their inception:

   Marie Claire Award for Eco Fashion 2010.

   Young Creative Fashion Entrepreneur 2011 (British Council).

   Marie Claire Award for Eco Fashion 2012.

   Vogue India Fashion Fund 2012.

   EDIDA 2016 for collaboration with FCML.

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