Just a little over a decade ago, a dream began to take shape. A dream that entwined the timeless perfection of cashmere with contemporary design and elegance. A dream that belonged to an unusual woman who wanted to take her inspirations from her rich Indian heritage and unveil them onto the world stage.
A woman named Jyotika Jhalani.
Leaving behind a career at the World Bank, Jyotika conceived Janavi in 1998 with a fierce desire to make an exclusive, timeless creation that would emerge from traditional skills and modern sophistication. Only the finest cashmere from the peaks of the Himalayas would do. Only the finest artisans and designers would create. And only India’s best would stand out in the international market.
From being a mere shawl, Jyotika has passionately turned cashmere into an intrinsic part of the wardrobe – almost like a modern day jacket. And today, her perseverance and creativity has taken this passion to the biggest names in luxury brands. Back home too, Janavi has the best address in the country: DLF Emporio, New Delhi.
Jyotika, with her flair for art, begins each day exploring new possibilities for Janavi and endeavours tirelessly to make her inspirations come alive. She has, in fact, taken the global perception of Indian fashion to a path-breaking, trendsetting level.
No wonder then her dream for Janavi reverberates in the corridors of fashion across the globe.