The house of BALHARA defines the Rural chic for the City Girl.
New Delhi based fashion house founded by Creative Directors Vijay Balhara and his wife Cynthia Lim Balhara in 2007, specializes in contemporary clothing with Rural Indian Heritage inspirations blending the finer nuances of relaxed bohemian lifestyle of Aristocratic Rural Women with the Edgy Glamour of Urban Diva.
The Brand has two labels, "VJ B By VJ Balhara" and " BALHARA".
VJ B specializes in Resort Wear, largely fabricated in 100% cotton, Organic cotton, Chanderi, Handwoven Brocades. Comfort clothing in vibrant hues & bizarre color blocs for cosmopolitan jet setters, often highlighted with subtle embellishments like surface texturing, cord work, potli buttons, hand block prints, simple embroidery using salli work.
BALHARA is exclusive & relaxed eveningwear with Indo-western ethos, for Fashionistas who like to dress up for occasions in understated elegance. Fabrics like Benarasi brocade, Pure Silk , Pure Crepe , Silk Chiffon, hand woven Brocades are extensively used to create signature style Anarkali ensembles, Choga & Skirt Ensembles , Tiered Dresses, Embroidered Maxi Dresses, Embroidered Skirt and more using traditional embellishment techniques like Zardozi, Dabka, Caviar Beads, Sequins, Cut Daana, Foil Prints.
The Look of BALHARA is symbolized by fusion Indian and European Vintage.