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Pinnacle by Shruti Sancheti (Preliminary Member)

PINNACLE-SHRUTI SANCHETI was launched in December, 2009 by SHRUTI SANCHETI, with a vision to establish not just another generic fashion label but a brand that breaks traditional moulds to dictate new rules of design.


Pinnacle is a ready to wear retail centric label that believes in wear-ability, celebrates femininity and always chooses comfort while keeping a strong design aesthetic at the fore.


Combined with elegance, a sense of timelessness and sophistication, it offers fluid and classic styles at competitive prices. The brand is deeply inspired by the rich treasure trove of Indian textile’s and craftsmanship. It has extensively promoted and worked with weaves, embroideries and craft’s from different parts of the country and is a proponent of the less is more philosophy.


We at Pinnacle strongly believe in crafting MODERN INDIA products, which celebrate the diverse craftsmanship of the country with a renewed global perspective of design and aesthetics. All our offerings have been cluster oriented, where we consciously curate and re-define our rich textile legacy with urban functionality within international style and trend parameters.

The brands identity is global and contemporary with a true to its roots Indian soul.


Shruti Sancheti is a fashion designer and senior educationist of Indian origin. After graduating in History Honours from Kolkata university, she persuade Advance Diploma in Fashion design (JD institute of fashion technology, Diploma in Textile Design (INIFD),Diploma in Jewellery Design (JD institute of fashion technology),PG diploma in business management (Bhartiya Vidya Bhavans)and MBA in marketing (IGNOU).


She is currently a senior faculty member for fashion design at esteemed institutions like I.N.I.F.D., L.A.D. College and Nagpur University.


She is the founder of Pinnacle; a design house that is known and loved for its contemporary spin on traditional elements of design.


Pinnacle has successfully created a niche for itself by exploring innovative techniques while maintaining the brands inherent revivalist integrity. 

Today Pinnacle retails from premium stores within India and internationally, with shelf presence in most major retail sectors and via relevant e commerce channels.


After a successful debut at Lakme fashion week and Amazon India fashion week, the label has been consistently showcasing collections every year. 

Pinnacle has been a staunch advocate and key player on Indian textile day having worked extensively with weaver clusters from Maharashtra, Benares, West Bengal, Jharkhand, Andhra Pradesh and other parts of India.

Pinnacle has showcased internationally at Hong Kong fashion week, Who’s Next Paris, CPM Moscow. The label has also been a part of trunk shows in Dubai, Singapore, Nairobi and Melbourne.


Various handloom associations have sponsored shows for pinnacle owing to the design houses affinity for craft. Textile movements like Reinvent Benares, Textile India and Jharcraft revival project have given a reinvigorated identity to the Maharashtra state handloom corporation.


Pinnacle continues to actively work with the Textile ministry for cluster and craft development. Shruti herself has been a part of mentorship programmes to identify young talent with Liva and Femina and has received a number of awards for entrepreneurship from Femina, Times of India, VCA, Astitva and Ficci. She has written columns and blogs for reputed dailes and portals and ghost designed for many brands across India.


Her designs have been adorned by some of India’s finest celebrities from Bollywood, prominent social figures and sports people.


List of Stockists:




1. AZA- Mumbai/Delhi,

2. CARMA- Delhi,

3. ATOSA- Mumbai,

4. FUEL- Mumbai,

5. COLLAGE- Bangalore,

6. MOGRA- Mumbai,

7. ELAHE- Hyderabad,

8. DEVAL- Ahmadabad,



12. AZA Online,

13. CARMA Online





1. BEAMS - Japan,

2. SAUCE- Dubai,

3. VESIMI- Dubai,

4. SARAF- Saudi Arabia,

5. LINEN AND MORE- Singapore,

6. Gennel Fashion- Kuwait

  • Address:
    10, Hindustan Colony,
    Bharat Nagar, Amravati Road, Nagpur,
    Maharashtra - 440033
  • Telephone:
    +91 8411094517
    +91 9370940999
    +91 9711094596
  • E-mail:
    shrutisancheti123@rediffmail.com, reaches@pinnacleshruti.com
  • Website:
  • Fashion Design Council of India, Fashion Designers, FDCI, Indian Fashion, Business of Fashion, Business of Indian Fashion, Sunil Sethi, President FDCI, Fashion Shows, Fashion Events, Amazon India Fashion Week, India Fashion Week, Fashion Design India, Ramp Shows, Indian Models, Dress Designers, Covering The World of Fashion, Designers, Models, Celebrities, Beauty and Shopping, Comprehensive Runway, India Couture Week, WIFW, AIFW, Delhi Couture Week, AICW, ICW, Trade event, Amazon India, World of Wearable Arts
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