Sneha Arora , an alumni of NIFT Kolkata 2008 started her eponymous label in 2011 for the love of story telling through design. She Debut as a Gennext Designer at Lakme Fashion Week Festive winter 2012. SS14 was her fourth season with Lakme Fashion Week. She also Won the Grazia Young fashion award for the Break through label of year 2013.
We love telling stories through our clothes..we like to recite a ladylike twist to masculine silhouettes. Staying true to our obsession for androgyny, the label addresses its clothes to young inspiring, self dependent women. A combination of classic bodies with avante- garde detailing, structure with flowy drapes, and modernity with a vintage twist, we just love combining contrasting elements to create ‘love forever’ pieces.
Stores I retail through:
Aashni and Co. – London