JODI is an Indian based label co-founded by Gauri Verma and Karuna Laungani. It was born out of our shared love of craft, culture, fashion, and travel. Our manifesto, so to speak, was really to hope to give a new lease of life to local craft techniques. We work with 100% natural Indian textiles and combine this with the artisanal process of HAND-BLOCK PRINTING.
Subtle variations are par for the course, and we believe these make each creation unique and charming. It’s exactly this je ne sais quoi that makes JODI.
We design capsule collections to bring to you unique products, with a strong emphasis on prints.
Each collection brings you a new splash of colour and print story. Our endeavour will be to bring you fashion forward, affordable and super cool fashion and lifestyle