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EKAYA (Corporate Member)

A contemporary, bespoke brand, presenting curated hand-crafted collections, Ekaya has been brought forth from one of the country’s best-known families renowned for preserving the traditions of Banarasi textiles for generations and is led by Bharat Shah, Director, and his daughter Palak Shah, CEO.

 

While Mr. Shah challenges himself to break boundaries in textile innovation from the production base in Banaras, Palak is involved in broadening the scope of the textile retail experience. The ultimate aim is to present textile in its boundless possible form, by puncturing the stereotypical methods used towards their production and retail.

After studying business management at King’s College London, Palak Shah moved back to India to help take the family's business forward and shape it for a new era.  Shah’s sharp business acumen, combined with a spirit of intelligent marketing acuteness, deep curiosity for the world, and a fierce pride in Indian Textiles, has been a driving force behind Ekaya’s success and growth.

One of the key elements of her business strategy is the readiness to embrace heritage by using it as a springboard for inspiration. This has helped Ekaya bring a newer, younger and bolder life to the story of textiles in India, which in turn ensures the brand’s foothold and eminence. In just a span of five years it stands as the pioneer of handloom luxury in India. 

The craft sector is more than 100 years old, wherein the craftspeople create designs that are often not adapted to the change in preferences of the new-age consumer. Ekaya’s business model fills this gap, by not only providing business to the artisans but also helping them develop their aesthetic sensibilities by introducing new techniques into their design vocabulary.

One of the ways the brand achieves this is through its various collaboration projects, with esteemed designers from the fashion industry.  These projects provide the artisans with opportunities to explore and develop new techniques under the guidelines of the designers.

This readiness to continuously challenge itself out of its own comfort zone, and Palak’s quest to continuously redefine conventional ideas about textiles, has also helped shape the concept for Thaan by Ekaya.

Shah conceived the idea to create a fabric archival destination in India during her MBA at Babson, Boston. It comes from her keen understanding that the handloom textile story in India needs to continuously evolve in order to sustain itself.

Launched recently in August 2017, ‘Thaan by Ekaya’ is focused towards creating a space which allows the Indian Textiles to exhibit their impeccable craftsmanship, inventiveness, and subtle yet noticeable sophistication.

Respect and pride for the textile heritage of India, and the intention to share and transmit it to both national and international audiences for subsistence, Shah's Ekaya is a cultural initiative for the admirers of handloom and extends it to those who want to discover it.  Through mindful initiatives and a contemporary take on leadership, Palak Shah has been successful in turning Ekaya into a brand which is always dedicated to preserving and innovating the traditional Banarasi crafts.

  • Address:
    D-7 Defence Colony
    New Delhi - 110024
    ,
  • Telephone:
    +91 11 41009143
  • E-mail:
    info@ekaya.in
  • Website:
    www.ekaya.in
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