Freefalling design studio was established in the year 1999 by the husband and wife duo, Aparna and Norden Wangdi. Both are products of prestigious National institute of fashion technology New Delhi. With Norden having worked both in an export house in India and a buying house in New York and Aparna having done several different stints in design, they got together to set up a design house which was a perfect amalgamation of both their skills.
After completing his graduation from St Stephens college, Delhi University, Norden went on to arm himself with a post graduate degree in Garment Manufacturing Technology from NIFT (national institute of fashion technology) New Delhi. He worked as a manager of production in an export house for three years in India, . where he had to coordinate the procurement of fabric, dyeing, printing and the manufacturing of the garments. After this, he went to work in New York, USA the hub of the global fashion Industry with a prominent buying house supplying to fashion power house, the likes of Bloomingdale, Kenneth-Cole, Walmart, Ms Erica, Danny and Nicole, Kenwood, Macys. As the merchandiser and Production coordinator he had to get production done from China, Dubai, Indonesia and in India.
Aparna is the creative force behind the business charting out the course in the realm of design. Aparna’s graduation collection was picked as one of the six to be showcased from India for the Indo British partnership. She was also one of the six designers chosen for the “Most promising new designers” in the NASSCOM show. She has done three textile projects in Kullu working with the weavers of the area. India in all her rich diversity forms the endless source of her inspiration. Her forte lies in the unique juxtaposition of different fabrics, colors and various surface ornamentation techniques in a single garment. Her design credo is to explore, innovate, experiment and enjoy.
FREEFALLING DESIGN STUDIO
Freefalling design studio emphasise on the cut of the garment being essentially a western wear design label. Fits, finishes and qualityare given importance. These techniques which have their roots in the legendary wealth of Indian craftsmanship are contemporized to present a graphic sense of style. The detailing is in the contrast threadwork, accentuated seam lines and textural embellishments like rouching, printing, dyeing, painting and layering. The result can be described as strikingly individual, which forms the very essence of freefalling.
Freefalling sells their designs through stores in USA, Singapore, Italy, Saudi Arabia and UAE.
Freefalling retails out of the well known design houses around India
- Kimaya, Mumbai & Dubai
- Ensemble, Mumbai & Delhi
- Purple Porcupine, Mumbai
- Manan, New Delhi
- Marichika, hyderabad
- Cinnamon, Bangalore & Cochin
- Grasshopper, Bangalore
- Ffolio, Bangalore
- Sosas, Goa
- Prana, Calcutta
- Aura, Nagpur