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Ashish Viral & Vikrant for Virtues (Associate Member)

Viral graduated from NIFT, Gandhinagar in 1999 after an internship at the House of Dior, Avenue Montaigne, Paris for John Galliano’s Autumn-Winter Haute Couture Collection’ 98. Soon after the graduation she joined her hands with her husband to give birth to his brain child, Studio Virtues.
Their clothing is retailed under the label ‘Virtues’.
Experimenting with yarn and weavers have always been their passion and keeping a fabric undisturbed without any cuts and pastes have remained their style to work on silhouettes. The label currently concentrates on more of prêt lines focusing on fusion lines for women under 30. 


r clothes are currently retailed from their own studio in Ahmedabad, Ogaan in New Delhi, Mumbai and Kolkatta; Ffolio inBangalore; Elahe/ Urja in Hyderabad. They have expanded their horizons to all major cities across India. 
  • Address:
    `Ashish` Bunglow Nr. Panjrpore Cross Road
    B/H Antriksh Building
    Ahemdabad - 380015
  • Telephone:
    +91 79 26309767
    +91 79 26303086
  • Fax:
    +91 79 26469094
  • E-mail:
  • Website:
  • Fashion Design Council of India, Fashion Designers, FDCI, Indian Fashion, Business of Fashion, Business of Indian Fashion, Sunil Sethi, President FDCI, Fashion Shows, Fashion Events, Amazon India Fashion Week, India Fashion Week, Fashion Design India, Ramp Shows, Indian Models, Dress Designers, Covering The World of Fashion, Designers, Models, Celebrities, Beauty and Shopping, Comprehensive Runway, India Couture Week, WIFW, AIFW, Delhi Couture Week, AICW, ICW, Trade event, Amazon India, World of Wearable Arts
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