Viral graduated from NIFT, Gandhinagar in 1999 after an internship at the House of Dior, Avenue Montaigne, Paris for John Galliano’s Autumn-Winter Haute Couture Collection’ 98. Soon after the graduation she joined her hands with her husband to give birth to his brain child, Studio Virtues.
Their clothing is retailed under the label ‘Virtues’.
Experimenting with yarn and weavers have always been their passion and keeping a fabric undisturbed without any cuts and pastes have remained their style to work on silhouettes. The label currently concentrates on more of prêt lines focusing on fusion lines for women under 30.
r clothes are currently retailed from their own studio in Ahmedabad, Ogaan in New Delhi, Mumbai and Kolkatta; Ffolio in Bangalore; Elahe/ Urja in Hyderabad. They have expanded their horizons to all major cities across India.