The style gurus… The divas of fashion… Ashima - Leena Singh need no introduction…
Ashima-Leena is a globally recognized brand dedicated to the design, craftsmanship and embellishment of its charming amalgamation of periodic trends and modern style,”
As one of the most recognized brands of the country they have successfully retailed all over the world. The eponymous designs are synonymous with high style and impeccable sensibility. The brand speaks of sheer Elegance and Panache and their Unique Flamboyant style is woven with Global Timelessness and Great Craftsmanship. Ashima and Leena crafts beautiful drapes in different silhouettes, colors which are adored by the most stylish women all over the world. Their collection is simply alluring and glamorous.
Ashima-Leena, being one of the most senior brands of the country, has created a unique style of their own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. With Ashima spearheading the designing and Leena, the marketing pioneer behind the brand is dedicated in their efforts to promote India and its tertiary industry. With their combined strengths, their business growth has been exceptional and they believe in borrowing inspiration from the rich heritage, art and design of the Indian culture. A diverse approach manifests itself in their creations, which spans across the royal Indian costumes of the 18th century, through to the modern, cutting-edge styles of today. The brand has beautiful and delicate handcrafted masterpieces that are classic and enduring. Their originality and creativity has paved their way wide-spread recognition as well as several awards.
The Ashima-Leena label combines Indian craftsmanship with innovative western silhouettes to create an enigmatic, distinctive look. The brands’ design philosophy strives to bring out the best in every woman through ensembles that are traditional yet contemporary. An established and well-reputed label, the designs speaks of remarkable hard work and superb craftsmanship. Emphasis on quality, attention to detail, fabric development and intricate, ostentatious embroideries are the hallmarks of the creativity behind the brand.
The brand is currently one of the most famous fashion brands and it conveys an elegant yet, classy image. Ashima-Leena has been one of the pioneers in the Indian Fashion Industry and is recognized as one of the market leaders in the fashion sector. Today, Ashima – Leena is a well renowned label in Global Fashion Industry and over the years, it has become one of the most acknowledged labels, not only at a national level, but has also scaled heights internationally. Today, the Ashima-Leena label, projects itself at the helm of global fashion, and has successfully completed twenty years within the industry.
The brand participates in the most prestigious fashion show of India-Wills Lifestyle India Fashion week to showcase their scintillating collection every season. Ashima-Leena has crossed the Indian boundaries to showcase their designs worldwide. They also exhibit and conduct shows in various places in Gulf, London and U.S.A. which are eagerly anticipated by the sophisticated and classy women from all around the globe. Till now Ashima-Leena collection has been showcased at over 180 esteemed events.
The brand ‘Ashima-Leena’ was chosen by Government of India for designing the costumes for opening and closing ceremony for Common Wealth Games 2010.
Ashima-Leena have their own studios in the most premium shopping malls of the country i.e. DLF Emporio mall and Crescent mall.
They have had more than 322 solo shows on both national and international level.