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Geisha Designs by Paras & Shalini (Associate Member)

Geisha Designs is an India based luxury lifestyle brandthat has translated the ancient yet very modern world of today into garments. A design philosophy that epitomises style and focuses on fine craftsmanship, utility and refinement, binds Shalini Jaikaria and Paras Bairoliya, the duo behind the label. Launched in January 2001,Geisha Designs personifies beauty with ultra feminine élan.

 

The duo use western pattern making principles to re-create traditional Indian silhouettes. Both Paras and Shalini love to fashion unique styles with an emphasis on silhouettes and delicate embroidery to create a distinctive old-world romantic look. Creative and un-conventional use of traditional materials like beads, sequins and thread take a 3- dimensional form to craft striking textures and motifs that are vibrant and bold in nature. Emphasis is laid on hand detailing and seam finishes to make the garment beautiful inside out.

 

The designs are crafted for a city-bred girl and echo elegance, feminity and romance. Sophisticated tastes of today’s women are reflected in the occasion and daywear creations from the label.

For them designing a garment is not just about doodling a sketch on paper.

 

“There is something superficial and volatile about the seasonal and elusive whims of fashion which offends our sense of beauty. And therefore we persevere to sustain a feeling of enchantment in this world of fashion that never tires, never changes, never dies.” feel the designer partners.

 

This new way of looking at Indian fashion, the passion for design in combination with precision in details gave immediate success to the brand. Geisha Designs showcases its collections regularly at Private, Who’s Next Pret-a-porter , Paris.  Over the recent years, the Brand, has also   showcased at Coterie (New York) , Vendome Luxury Trade show( Paris), Dubai Fashion Week , Mauritius Fashion Week, and BBEH (British Bridal Exhibition, Harrogate, UK).  Their collections are also showcased bi-annually at MF Showroom during Paris Fashion Week.

Geisha Designs is a member of FDCI (Fashion Design Council of India) and show cases its collections bi-annually at the Wills Lifestyle India Fashion Week. 

 

In 2012, The label was invited by Casa Dela India, Spain for Indo-Spain Fashion Summit II to showcase their collections and also to participate in dialogue & deliberations between designers , bloggers and like minded people from the industry in an endeavor to bring the craft & culture and most importantly people from both the countries together to explore mutual symbiosis.

 

The Designers have also worked closely with CDI (Craft Development Institute),Srinagar, Kashmir to contemporarise traditional products available in Kashmir & Ladakh and to improve the quality of workmanship/ assembling the products under the aegis of The Directorate of Handloom & Handicrafts. 

Paras and Shalini are both graduates of National Institute of Fashion Technology ( NIFT, New Delhi) and have won many awards and distinctions academically and professionally. Shalini has also done a course at FIT , New York and is qualified Doctor (MBBS).  Shalini is dexterous with techniques and detail while Paras brims with creative exuberance.

 

Paras and Shalini  won the “Rohit Khosla award for the best debutante designer” at the F awards. Geisha Designs also got nominated for the Lycra MTV Style Awards .

 

The Brand was adjudged the Fashion Marketer of the year by IMM (Institue of Marketing & Management) and more recently was awarded the ” Best Women’s Wear Designers” at the India Fashion Summit (organised by IFFD).

 

Geisha Designs currently retails in more than 100 stores across Europe, Japan, India, South East Asia, The Middle East, U.S.A, U.K & South Africa.

Get more on Geisha designs at  www.facebook.com/geishadesigns  or www.geishadesigns.com. Instagram: @geishadesigns

  • Address:
    Geisha Designs Pvt. Ltd.
    B 147, Sector 6
    Noida, UP - 201301
    ,
  • Telephone:
    +91 120 2425009 / 10
    +91 9810396909
    +91 9810742779
  • Fax:
    +91 120 4240512
  • E-mail:
    info@geishadesigns.com, shalini@geishadesigns.com
  • Website:
    www.geishadesigns.com
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