Fashion Design Council of India ( FDCI )

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Author	Threads : how to get sponsorers
ashwini.karande smartash2000@yahoo.com	how to get sponsorers Posted Date : Thursday, September 08, 2005 hello sir, im glad tht u replied to my privious querry, now tht im totally dedicated into my feild of designing , ifor which im trying for an diwali exibition ,for which i have great plans and my project report ready,,, but sir as u suggested me tht media coverage and proper advertising is very imp.for such kind of event :like brand launcing and exibition,so sir i dont know to whom i mean from which feild mostly people wud be interested in such kinds of events and would also be ready to sponcor my event ,so i would like to ask u how should i start towards achieving this goal of sponcorship as i have researced here in pune tht mostly beauty parlours and jewellary shop owners might be interested in such events , but i dont know how should i apporoch them and convience them to sponcor my exibition , plz guide me for the above with complete knw how of how to impresss and get sponcorers ,,,,,,,,,,,,,,,,,,,,,,,,,im really confused plzzzzzzzzz help me as soon as possible awaiting ur response at the earliest , thanking u for the same ,,,,,,, regards ashwini.k

Dr Vinod Shanbhag
contact@fdci.org

Re: how to get sponsorers
Posted Date : Thursday, September 15, 2005

" A beauty parlour or jewellery store is not the right sponsor for your products which are garments. You should be prospecting with a prominent fashion store which attracts a clientele that forms the target group for your design sensibilities and styling. The period up to Divali may be too short for you to be able to effect a rewarding sponsorship; however, you will be a better judge of your own capabilities.

An alternative might be to exhibit at any one Divali mela which attracts your target customer group. If you are able to invite a well-known celebrity to the venue during the exhibition and have it covered by media, your label will get noticed. Still another alternative is to prospect with clubs and set up exhibitions for their members; the club can give you access to members' addresses, to which you may send attractively printed invitations. Posters can also be put up at display sites in the premises of clubs.

Whatever you do you must be careful, even if you are dedicated, especially when you state you are confused."

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