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Going Green with LIVA

The Fashion Design Council of India announces LIVA from the Aditya Birla Group, as the Associate Sponsor of the mega event. Lotus Makeup India Fashion Week (LMIFW) autumn-winter 2019, is slated from March 13-17, at the Jawaharlal Nehru Stadium in the capital.

“FDCI is forging ahead to take fashion on a greener path with a generation of new-age eco-warriors. We believe, sustainability and conscious consumption is the need of the hour. Thus, we are extremely proud to begin this new chapter with LIVA as our Associate Sponsor, as we share a common ideology,” says FDCI President Sunil Sethi.

“Sustainability for us is a continuous journey towards the well-being of all stakeholders and conserving nature.Liva has taken this step of associating with FDCI to support responsible fashion across the value chain,” said Mr. Rajeev Gopal, Global Chief Sales and Marketing Officer, Birla Cellulose on Liva’s association with FDCI.