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Date Monday, 10 Oct 2016

BRITISH AIRWAYS PARTNERS WITH FDCI FOR THE INDIA FASHION WEEK 2016

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New Delhi, 10 October 2016:As one of the world's leading global premium airlines, British Airways has always been synonymous with style and sophistication. The international carrier is now proud to announce its partnership with the Fashion Design Council of India (FDCI) for the much-awaited fashion showcase - India Fashion Week 2016 which begins from October 12 – October 16, 2016. British Airways will be the prime sponsors for one of the fashion shows to be held on October 12, 2016 at NSIC Grounds, New Delhi.

British Airways has a long standing history in India and has been flying for more than 90 years. The airline has always exhibited some of the most fashionable cabin crew uniforms that took to the skies since the 1940s. The uniforms over the past 80 years have been created by British Airways’ in-house design teams in collaboration with distinguished fashion designers such as Julien MacDonald, Paul Costello and Roland Klein, resonating with its brand value and cultural diversity through every era in fashion.

Moran Birger, British Airways' regional general manager, South Asia said, “We are extremely pleased to partner with FDCI for the India Fashion Week 2016. British Airways has always been associated with travelling in style – most recently with our elegant, new short-haul cabins and our new-look First cabin, created especially for the 787-9 aircraft. Our in-house design team is dedicated to give our customers the best travel experienceby bringing together balanced privacy, comfort, space and contemporary British design. We hope to continue our association with FDCI and welcome the fashion fraternity around the globe to choose from an extensive worldwide network.”

Speaking on the association,Mr. Sunil Sethi, President, FDCI, said, "We are overjoyed to have British Airways on board this AIFW and are ready to fly with them. In this jet-set era, their commitment to STYLE in the AISLES is impressive.”

Continuing with its commitment to fashion, earlier this year, British Airways also compiled the Best Dressed Traveller list which celebrates the relationship between flying and fashion. The list, topped by Victoria Beckham, honoured some of today’s globe-trotting trendsetters, spanning the worlds of film, music and entertainment.

The Sherwani uniform for South Asian British Airways crew designed by eminent designer Rohit Bal in 2007 is simply reflective of how British Airways has evolved in all these years with respect to uniform fashion. From classic red-lined jacket and skirt, with optional flared trousers, brightly coloured ‘Aztec’ designed uniform to sarees replaced by kurta suit on Indian routes, British Airways’ cabin crew uniforms always exhibits on board flair, elegance, style and glamour.

About British Airways

British Airways' route network currently serves more than 200 cities in 75 countries. British Airways has been flying to India for over 90 years and currently operates 49 flights a week from London Heathrow to five cities – New Delhi, Mumbai, Chennai, Bengaluru and Hyderabad. From 25 October 2015, customers from Delhi became the first at British Airways globally to experience the most technologically advanced Boeing 787-9 Dreamliner and the new First cabin.

The airline operates from the state-of-the-art Terminal 5 at London Heathrow, which is exclusive to British Airways’ and Iberia Airlines’ customers and is capable of handling 30 million customers a year. In March 2016, Terminal 5 was named by Skytrax as the Best Airport Terminal for the fifth year running. London Heathrow also won the Best Airport Shopping award.

In September 2015, World Traveller Plus, the premium economy cabin available on selected long haul routes, was awarded the Best Premium Economy by Business Traveller Asia-Pacific. In October 2015, British Airways and its frequent flyer programme, Executive Club, was awarded the Best Short-Haul Carrier and the Best Frequent Flyer Programme by Business Traveller for the 10th consecutive year. The oneworld alliance, of which British Airways was a founding airline, came in first in the Best Airline Alliance category for the third year running.

In February 2016, British Airways won the Consumer Superbrand for the third time in a row, and the Business Superbrand for the second year in a row at the Superbrands 2016 Awards. This is the first time that any company has won both prestigious titles in two consecutive years.

For more information, please visitba.com.

For media enquiries on British Airways, please contact:

For media enquiries, please contact:

Radhika Raikhy Ankita Tuli

Radhika.raikhy@ba.com Ankita.tuli@edelman.com

+91 98999 47477 +91 91531 6120

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