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Date Thursday, 19 Jan 2017

29th Edition of Amazon India Fashion Week A/W’17 to introduce 16 fresh faces

New Delhi, January 19th, 2017: The Fashion Design Council of India (FDCI) has always taken pride in providing the best talent from all over the country, a platform to showcase their innate beauty as part of the #GETNOTICED model auditions. The 29th edition of the Amazon India Fashion Week Autumn-Winter 2017, in association with Maybelline New York, is all set to raise the style bar with 16 fresh faces, who will put their best foot forward, at the upcoming edition. The event will be held from March 15 -18th, in the capital at the Jawaharlal Nehru Stadium, Lodhi Road.


The eminent jury comprising Veteran Designers such as JJ Valaya, Rina Dhaka, Varun Bahl, Gautam Rakha, Fashion Choreographers Asha Kochhar and Vidyun Singh and Saumya Rathore, Amazon shortlisted the bevy of beauties, from a nationwide search of close to 200 aspiring models, brought together by their passion and a once-in-a-lifetime opportunity to be an integral part of Asia’s most exuberant fashion and trade event. Models were evaluated on grace, self-belief, attitude, elegance and an endearing persona.


Sunil Sethi, President, FDCI said, "It was heartening to see an overwhelming turnout of participants and the immense capabilities they displayed. I would like to thank the distinguished FDCI jury for enabling these greenhorns to embark on a testing journey to success. The #GETNOTICED campaign is our way to add newness by incorporating fresh faces into the existing pool of models, in turn, making new stars of tomorrow.”


This season, Huawei ran a social media contest ‘Hunt for the Face of Honor’, in collaboration with the FDCI and shortlisted 26 young aspirants, to be a part of the model auditions. Six of the final shortlisted contestants were chosen to walk the ramp for the ‘Honor Show’ as part of the Amazon India Fashion Week Autumn-Winter 2017.


A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take center stage, in a country, who’s heritage is soaked in the flavors of indigenous crafts.

Website: www.fdci.org


About Amazon.in                                                                                   

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform. www.amazon.in



About Amazon.com                                          

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.


About Maybelline New York

Maybelline New York is the No. 1 cosmetic brand in the world, available in over 129 countries.By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman. For more information, log on to www.maybelline.co.in

or find us on https://www.facebook.com/maybellineindia/?fref=ts


About Honor: 

Honor is Huawei’s Smartphone e-brand which is also World’s leading smartphone e-brand. The target consumers of Honor are digital native generation, a group that live in the internet, spending more than one third of their time online for social and entertainment, shopping, studying or simply staying connected. Honor customers are young, vibrant and driven by passion.  Honor brand has clocked sales of over 20 million honor phones in 2014, accounting for a global revenue of about 2.4 billion USD with 24 times increase and closed 2015 with a 6Bn global sales. Honor has been expanding aggressively in global markets, and has successfully launched in 74 global markets, entering the bestselling charts in most of the European countries honor launched. Accordingly, honor obtains a huge user base which has yielded powerful mouth-spreading asset. Honor products also enjoy global aesthetics, super processing technology and massive patent support. The three basic characteristics of honor product: best signals, long battery life and remarkable quality. Honor is born for ultimate tech innovation.

For more information please visit: www.hihonor.com/in



For further information please contact:

Divij Krishna -                                                                  Anindita Deka

Divij.Krishna@zenogroup.com                                        anindita@fdci.org

+91 9654776017                                                              +91 9643875994

Deepti Chhibber - 


+91 9540742923 

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