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Date Monday, 27 Feb 2017

Amazon Fashion brings together Designers Tarun Tahiliani & Amit Aggarwal at Grand Finale of AIFW'17

Bengaluru, February 20, 2017: Amazon Fashion today announced the designers, Tarun Tahiliani & Amit Agarwal, to present at the upcoming Amazon India Fashion Week Autumn Winter 2017. The designers will collaborate to showcase a unique creative rendition of the new campaign ‘Fresh New Look’ by Amazon Fashion. Setting new trends in the fashion industry, the Grand Finale by Amazon Fashion, yet again, promises to offer a spectacle never-seen-before!


Hosted on the last day of Amazon India Fashion Week, the four-day long event will be held from March 15-18 at the Jawahar Lal Nehru Stadium.


Commenting on the theme, Arun Sirdeshmukh, Head, Amazon Fashion, said, “The upcoming campaign brings forward our nuanced understanding of fashion customers as we continue to strengthen Amazon Fashion’s leadership position. The new generation values hard work and believes that there could be no other alternative to success…its status aware and announces its accomplishments as it evolves and grows. For them, fashion is not an ammunition that influences any identity; it simply accentuates who they want to be! To enable this generation to ‘Rule Every Moment’, Amazon Fashion is committed to offering ‘Fresh New Looks’ by bringing a wide range of top fashion brands and latest collections, which are refreshed every month, to the doorstep of every aspiring customer. We are extremely thrilled to put together the finale show that creatively articulates our campaign thought on the ramp of the country’s biggest fashion confluence”.



“Amazon India Fashion Week has not just been a trend setter in the fashion industry but also a platform for designers, esteemed or budding, to showcase their talent to a broad set of audience. In line with this inspiring format, we are proud to announce that esteemed designers, Tarun Tahiliani and Amit Agarwal will create a dramatic interpretation of this signature campaign on the ramp and breathe new energy into the season’s theme”, said Mr Sunil Sethi, President FDCI.



Commenting on the association with Amazon Fashion and FDCI for the upcoming Grand Finale at AIFW AW’17, Tarun Tahiliani said, “This year, we are excited to be presenting the finale with my wonderful colleague, protégé and someone I have learnt a lot from, Amit Aggarwal. Credit to Amazon Fashion for bringing such a unique spin on the finale, expanding as they are, into a platform with the widest reach, nationally and globally to connect by creating the biggest market place in the world. ‘Rule Every Moment’ is as fantastic an emotion or spirit, as I have ever heard. It means a plethora of different things but as we show our ‘Ready to Wear’, for me, it represents the most sinewy synthesis of this global world, nowhere represented as much in its diversity, as in Indian fashion where the T-shirt is paired with a sari, a jacket with a salwar and a tunic or dress with palazzos or tights”.


“The concept for this season's Grand Finale, “Rule Every Moment” is an exciting platform for us to put forth a language of fashion that is synonymous to the woman of today. Rule every moment defines an actuality of a woman of the nature who is a go-getter in everything she aspires to do and her freedom of expression. It’s a beautiful collaboration with the people we have already been working with for so long, but this shall act as a new space for creative engagement that exceeds possibilities in fashion and its business. For me, it’s a moment of great joy to be a part of this joint effort with Amazon Fashion, FDCI & Tarun and I look forward to marking this event as a landmark for fashion in India”, said Amit Agarwal


Get ready to Rule Every Moment with #FreshNewLook with Amazon Fashion and gear up for an exciting season of Amazon India Fashion Week Autumn Winter 2017.


With over two million fashion products, Amazon Fashion is amongst the largest fashion stores in India with selection across apparel, shoes, watches, handbags, luggage, sunglasses, fashion & precious jewelry.


All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to millions of products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon. And now with the launch of Amazon.in’smost loved global offering Prime, can now enjoy unlimited FREE One-Day and Two-Day delivery on lakhs of products to over 100 cities across India.


About Amazon.in                                                                                                               

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.


About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.


About FDCI

A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the 'Make in India' label as handlooms take centre stage, in a country, who's heritage is soaked in the flavours of indigenous crafts.   

Website: www.fdci.org


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