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Date Tuesday, 28 Feb 2017


The Silk Route


New Delhi, February 28th, 2017: The Fashion Design Council of India (FDCI), will showcase the pride of Assam with a show dedicated to what is popularly known as the ‘Queen of Textiles’- Muga silk at the Amazon India Fashion Week Autumn-Winter’ 17, in association with Maybelline New York. In keeping with its commitment to the ‘Make in India’ campaign, the FDCI is all set to transform the runway with a pleasing blend of luxe and tradition of this famed golden thread at an offsite venue - National Rail Museum in the capital. The offsite show will be a part of the four-day fashion extravaganza, slated from March 15-18 at the Jawaharlal Nehru Stadium, Lodhi Road, in the capital.

 

The North-eastern state of Assam has been producing the royal silk and the weavers have been an intrinsic part of the national identity offering handlooms with an inbuilt shimmer. This is an earnest attempt to safeguard the Assamese legacy and its fabulous and celebrated craftsmanship. One of FDCI’s experienced designers -  Samant Chauhan, who has been working with Muga Silk and has already done a show in Shillong to promote and preserve the fabric, will weave magic yet again at AIFW in New Delhi.

 

On the collaboration, Sunil Sethi, President, FDCI commemorated, “Muga silk is known for its durability and uninhibited gloss and this edition through our association with ‘Golden Threads of Assam’ we are relooking at telling a tale of Indian textile by reviving lost heritage. Samant will enliven Muga silk by giving it an edgy flavor yet maintain its innate strength of texture. We applaud Riniki Bhuyan Sharma’s efforts for her selfless contribution to the cause of Assamese weavers.”

 

Riniki Bhuyan Sharma, President, Golden Threads of Assam, added “With a vision to promote and preserve Muga culture, 'Golden Threads of Assam' is a one-of-its-kind venture that will depict that this ancient craft and contemporary aesthetics can co-exist. We, as a team, endeavor to preserve, protect and promote Muga’s purity to take the loom to the ramp and catapult it to the ramps to the world.”

 

ABOUT FDCI

A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take center stage, in a country, who’s heritage is soaked in the flavors of indigenous crafts.

Website: www.fdci.org

ABOUT GOLDEN THREADS OF ASSAM

The Golden Threads of Assam is an initiative taken to preserve the royal silk Muga. Muga rearers due to various external factors are diminishing and as such the Golden Thread (Muga) endemic only to Assam is unfortunately on the verge of extinction. It will be our journey to unveil the glory and untold story of the Queen of Textiles to the world with dignity. Golden Threads is working to help the weavers & rearers of this silk maintain their unique identity – (i) Giving them financial and technical assistance; (ii) Skill development through regular training and workshops; (iii) Promote their value-added design so as to increase the acceptance of Muga products throughout the world; (iv) Last but not the least, to enforce a regulated market so that the producers of this silk are not exploited.

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