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Date Wednesday, 01 Mar 2017

FDCI announces Jharkhand as the ‘Partner State’

New Delhi, March 01, 2017: It is the flavour of the season­----that’s why crafts are having a field day and taking this whisper to a roar is the Fashion Design Council of India’s (FDCI) collaboration with Jharcraft. Jharkhand will be a ‘Partner State’ for the upcoming season of the Amazon India Fashion Week Autumn Winter 2017, in association with Maybelline New York. The four-day event will be held from March 15-18, at the Jawaharlal Nehru Stadium, Lodhi Road.


Jharcraft, is setting an example by creating new opportunities and making it profitable for weavers, giving them a definitive source of employment, while making the best use of available resources. The soul of Jharkhand lies in its handloom legacy, and the highlight of the show will be designer interpretations of the fabric de rigueur -----Tussar. The show has been curated by Shaina NC, who will also be presenting her collection for the first time at AIFW. Other designers include, Pinnacle Shruti Sancheti, Rina Dhaka and Dabiri by Divya and Ambika.


Mr. Sunil Sethi, President, Fashion Design Council of India commented, “Associating with Jharkhand as our Partner State for the Amazon India Fashion Week AW ’17, is in continuation of our commitment to preserve crafts, so we look for unique ways to enable this objective. This show with Jharcraft is an initiative of Shaina NC, who is known for her dedicated efforts to promote Indian handlooms. Jharkhand’s hidden wonders will be unveiled by designers, who will translate its story through the magnificent swirls of fabric.”


K. Ravikumar, Managing Director, Jharcraft, added, “Jharcraft is extremely glad to be associated with Fashion Design Council of India, with the mission of ‘crafting opportunities, changing lives’ in the rural areas based on sericulture, handloom and other allied activities of Jharkhand. The organisation is a supporting unit to the state, contributing largely to its social, economic and cultural upliftment, with special emphasis on local artisans and underprivileged sections of the state. With the support of FDCI, Jharcraft hopes to provide a platform to the artisans and weavers to merchandise their own products, through the maximum utilization of natural resources and manpower of Jharkhand.”




A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take center stage, in a country, who’s heritage is soaked in the flavors of indigenous crafts.

Website: www.fdci.org



Jharkhand Silk Textile and Handicrafts Development Corporation Limited, also known as Jharcraft, is a Government of Jharkhand undertaking. Jharcraft was formed to create sustainable livelihood opportunities in the rural areas based on seri-culture, handloom, handicraft, and other allied activities.

In the year 2006, Jharcraft was started as an organization to create new opportunities in rural areas with an objective to change lives throughout the states. In the first year, the organization was engaged in organizing production units of various categories. Today, it provides both forward and backward linkage to handloom and handicrafts sectors for a sustainable source of livelihood. It was formed to provide aggressive marketing to the merchandize made by the rural artists. In September 2007, Jharcraft opened its first outlet in Ranchi, and now has outlets, both, franchise and company owned, throughout the country. The first Mega store was inaugurated by THE THEN Honorable Chief Minister of Jharkhand – Shri Arjun Munda, in the area of 14,000 sq ft. in Ranchi on September 9, 2012. Jharcraft supports the whole value chain of production and marketing, including providing raw materials, training, design and marketing. 

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