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Date Thursday, 02 Mar 2017

Maybelline New York and Namrata Joshipura to bring drama to the ramp at AIFWAW17

Mumbai, 28th February 2017: Maybelline New York, the world’s number 1 beauty brand has partnered with reputed designer Namrata Joshipura for their upcoming show at Amazon India Fashion Week Autumn/Winter’17. Known the world over for their fabulous and trendy products, vivacious colours and ‘Make It Happen’ attitude, Maybelline, on 17th March 2017, will take drama to the next level and bring to the fore the latest trends from the runways of New York. The perfectly-blended show will focus on Maybelline’s new eye make-up range and Namrata’s New York inspired contemporary collection

Talking about her collection for this season, Namrata Joshipura said, “No one can deny that we as Indians love drama, and the easiest way to manifest it is through gorgeous make-up and an elegant sense of style. I’m thrilled to be working once again with Maybelline to create an eclectic New York inspired collection that will be high on drama, fashion and of course some fantastic make-up looks. It’s going to be a diverse collection – one that resonate with young women who believe in themselves and are always ready to make things happen.”

Pooja Sahgal, General Manager, Maybelline New York – India, said, “We are glad to present our Maybelline New York show with Namrata Joshipura. She understands the style, spirit and energy of our brand and represents it perfectly on the runway. Our focus for this season is Maybelline New York Lasting Drama Gel Liner. With this product, we are looking at creating a powerful fashion and beauty statement, loaded with drama. And this is not just for the runaway; we want our consumers to enjoy, experiment and play with Maybelline’s drama concept, in their daily lives.

The Fashion Design Council of India, President, Mr Sunil Sethi said, “I am thrilled to see the collaboration between Maybelline New York and Namrata Joshipura this season. Just like Maybelline, Namrata is also a fashion-forward brand in her industry, who creates her own trends. Her individualistic, bold and on-trend design sensibilities fit together seamlessly with that of Maybelline’s. Together, I am sure they are going to pull off a tremendous show.”


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