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Date Monday, 06 Mar 2017


CELEBRATING 30 YEARS OF MADHU JAIN AT AIFW AW17


New Delhi, March 06, 2017: This season of Amazon India Fashion Week, in association with Maybelline New York, Fashion Design Council of India (FDCI), will set the stage to celebrate the formidable repertoire of veteran designer Madhu Jain. This collection, designed to commemorate thirty years of the Madhu Jain label, is all set to infuse the revivalist spirit that personifies her life-work. Madhu will unveil her designs on the first day of AIFW, which is slated for March 15-18, 2017, at Jawaharlal Nehru Stadium, Lodhi Road. 

 

With a shared passion for India's indigenous textiles tradition, FDCI and Madhu Jain have always believed in showcasing the best of what our country has to offer. Through the journey of time, diverse weaves, from the different states in India have come together as motifs on the AIFW runway, and as exquisite weaves on Madhu's creations. This season, this legendary designer, inspired by the past and whose work is reflective of the future, will showcase a 22-ensemble suite that celebrates her thirty years’ journey into the world of Indian textiles. The audience will rediscover her signature collectible Ikats, Kalamkaris, and Central Asian Embroideries in a modern contemporary context because “Made-in-India” is still at the heart of the Madhu Jain brand.

 

On the association, Sunil Sethi, President, FDCI, said, “Today, when India has carved its space on the global map of fashion, we have veteran designers like Madhu Jain to thank for its recognition beyond borders. She has been influential in championing a cause, that we at FDCI hold dear to our heart – craft revival and textile conservation."

 

Madhu Jain, added, “FDCI has been the wind beneath the sail of many in the Indian design fraternity. It gives me immense hope that there are others who share my deep, abiding respect for our varied and rich crafts heritage. My dream is to optimize India's artisanal wealth and change the face of the handlooms sector."

 

 

Marking three decades of her label, Madhu Jain has been one of the pioneers in the restoration of dying crafts in India since 1987.  Her unique approach to fashion as a way to celebrate your inner self has helped her carve a niche amongst India’s top fashion fraternity. A proud Dilliwalli, Madhu Jain has used her detailed knowledge of the city and its hidden treasures to innovatively combine craft and design. In 1996, she worked with one of the largest NGOs in the world, BRAC, in Bangladesh, on the revival of Nakshi Kantha and was responsible for the reintroduction of the legendary Dhaka Muslin, a gorgeous handmade fabric renowned as Empress Noor Jehan's favorite textile which had disappeared from India after partition. 

 


ABOUT FDCI

 

A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take center stage, in a country, who’s heritage is soaked in the flavors of indigenous crafts.

Website: www.fdci.org

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