New Delhi, September 30, 2017: The Fashion Design Council of India (FDCI) has announced its partnership with NEXA, Maruti Suzuki’s pioneer initiative offering a “premium experience”, for the upcoming Amazon India Fashion Week Spring Summer’18.
The showcase scheduled from October 11-15, 2017, at the NSIC Grounds, in the capital is a `fashion-meets-business’ event. It gives a tremendous opportunity to professionals from diverse fields - choreographers, make up artists, models to event managers among others.
NEXA marks the first initiative by an automobile company to go beyond selling cars and create a fresh grid of retail experience for the customer. Fashion is at the core of NEXA. The cars take you on a fashionable sojourn that is replete with interesting trends and vibrant hues of superlative engineering.
Their association with FDCI’s long-standing commitment to elevating the set standards is a common ground that binds them as they join hands, as exclusive automobile partners.
Mr. R.S. Kalsi Sr. Executive Director, Marketing & Sales, Maruti Suzuki commented, “We are delighted to announce our association with Amazon India Fashion Week for the third consecutive season. At NEXA, we indulge our customers, with new lifestyle experiences which go beyond their car purchase. With this association we are looking forward to create some memorable and inspiring experiences in NEXA's lifestyle journey."
Speaking on the partnership, Sunil Sethi, President FDCI, said, “AIFW is about ushering in a new language of style quite like NEXA's innate ideology that believes in being the driver of innovation by delivering myriad experiences. We welcome them on board for a wholesome ride."
Mr. R.S. Kalsi Sr. Executive Director, Marketing & Sales, Maruti Suzuki and Sunil Sethi, President FDCI
ABOUT FDCI
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take center stage, in a country, who’s heritage is soaked in the flavors of indigenous crafts.
ABOUT NEXA
Maruti Suzuki India Limited (MSIL), leader in the Indian automobile industry, had launched NEXA, its new premium sales channel in July 2015. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer.
NEXA is established around the new age Indian consumer who values innovative technology, pampering services and a global approach. Our car plays a vital role in their life and is not just a utility vehicle. NEXA caters beyond the customer’s car purchase experience and believes in being a part of their lifestyle, thereby providing them with new experiences throughout their journey with NEXA.
NEXA stands not only for innovation through technology, but also global design and sophisticated style. The audience is elite, educated buyer, with an exclusive style, and is attracted to the high-end fashion world.