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Date Tuesday, 03 Oct 2017


Amazon Fashion reveals Grand Finale designers for the 30th edition of Amazon India Fashion Week SS18


 

 

In the spirit of celebrating business of fashion, Amazon Fashion to open the show with Ready-To-Wear lines by India’s top designers followed by one of India’s foremost couturiers to present a limited edition line


Bengaluru, October 3, 2017: Amazon Fashion today unveiled the Grand Finale designers for the 30th edition of Amazon India Fashion Week. In its bid to democratize designer-wear in India, the two phased finale by Amazon Fashion will bring Pret and Couture together on one single ramp for the first time ever. Integrating the commercial with the creative side of fashion, the AIFW SS18 Grand Finale is turning a new leaf over to offer accessibility and affordability for the creators as well as the consumers of the fashion fraternity. 

 

Opening the show, the cornucopia of top designers such as Ashish N Soni, Krishna Mehta, Pankaj & Nidhi, Rina Dhaka and Rohit Gandhi + Rahul Khanna will present Ready-to-wear capsules.


Rounding off the finale on a festive note, one of India’s foremost couturiers, Suneet Varma, will celebrate his 30 years in fashion with 30 limited edition line.


Commenting on the theme, Arun Sirdeshmukh, Head, Amazon Fashion, said, “We are invested into AIFW to keep exploring ways to amplify the business of fashion. This Grand Finale is even more special to us as it moves over conventions to offer designs by India’s top talent that can be brought to the streets easily. This is a transformative time in fashion, and we are happy to lead this change where time between ramp and reality shrinks, and where creators and consumers interact closely with each other! We are excited and we will continue to innovate on behalf of our customers and partners”.


Speaking on the AIFW SS18 Grand Finale, Mr. Sunil Sethi, President, FDCI, said, “With Amazon.in, we have an association which is committed towards building a robust alliance, a solid workable business module, one that is aligned with FDCI’s long-term vision---amplifying the business of fashion. We are thrilled to present the Finale that promises to merge business with fashion in today’s digital economy”.


The much awaited Grand Finale AIFW SS18 will be hosted on the last day of the Amazon India Fashion Week. The AIFW will be held from October 11 -15, 2017 at the NSIC Grounds, Okhla.


Amazon Fashion is the largest Fashion destination in the country with leadership in selection across all fashion categories. Amazon Fashion customers can browse over two million fashion products from specially curated stores for Apparels, Shoes, Jewellery, Handbag, Luggage, and Watches. Amazon is constantly exploring new innovations in technology to enhance the customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon Fashion has further elevated the experience by allowing customers to shop seamlessly for their favorite brands using the ‘Top Brands’ filter and also recently launched ‘auto-exchange’ feature for seamless returns.


About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.


About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

 

About FDCI

A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the 'Make in India' label as handlooms take centre stage, in a country, who's heritage is soaked in the flavours of indigenous crafts.   

Website: www.fdci.org

Fashion Design Council of India, Fashion Designers, FDCI, Indian Fashion, Business of Fashion, Business of Indian Fashion, Sunil Sethi, President FDCI, Fashion Shows, Fashion Events, Amazon India Fashion Week, India Fashion Week, Fashion Design India, Ramp Shows, Indian Models, Dress Designers, Covering The World of Fashion, Designers, Models, Celebrities, Beauty and Shopping, Comprehensive Runway, India Couture Week, WIFW, AIFW, Delhi Couture Week, AICW, ICW, Trade event, Amazon India, World of Wearable Arts
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