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Date Saturday, 21 Mar 2015


‘Crafts of India’ to be the show-stopper at the Grand Finale Show of Amazon India Fashion Week


Bengaluru, March 23, 2015: The ramp at the Amazon India Fashion Week will burst in a kaleidoscope of red, orange & pink during the Special Celebration Grand Finale  show of the Amazon India Fashion Week as 25 of India’s most talented designers bring to life the ‘Craft of India’.

To celebrate the 25th edition  of the FDCI  Fashion Week, the Grand Finale will witness  for the first time 25 designers collaborating together to showcase their individual interpretations of the theme. The Special Celebration Grand Finale of the Amazon India Fashion Week Fall Winter will be hosted on the 29th of March at 9:15pm at Pragati Maidan in New Delhi.    

The Grand Finale, hosted by Amazon India, curated  to  the theme of ‘Crafts of India’ , aims to bring to limelight the breadth-taking  richness and heritage of Indian craft. Each of the 25 designers will present two ensembles inspired by the rich crafts of India in tones of red, orange & pink and highlight them in a unique collective manner at the finale.

Announcing the finale show, Vikas Purohit, Head Fashion, Amazon India said; “Indian craft finds its unique expression in almost every Indian home and runs like an admired and cherished thread through our sensibilities. We have decided to theme the Grand Finale on ‘Crafts of India’ because it resonates with each Indian. And when 25 of India’s most talented and creative minds collaborate together towards a single purpose, it can only result in something spectacularly innovative and creative – a true homage to Indian craftsmanship and a befitting culmination to the Amazon India Fashion Week.”

This is the 25th season of the India Fashion Week. What better way to celebrate this momentous occasion and create history by getting 25 designers on the same stage for the Grand Finale.  This is great concept from Amazon India and the resulting execution of the idea will present an unique experience that will set new benchmarks for such events in the future,” said Sunil Sethi, President, FDCI.

The list of 25 designers who will  up the ramp on the Special Celebration Grand Finale Show at AIFW are:-
·       Abraham & Thakore
·       Amit Agarwal
·       Anamika Khanna
·       Aneeth Arora
·       Anju Modi
·       Ashish Soni
·       Gaurav Gupta
·       JJ Valaya
·       Manish Arora
·       Manish Malhotra
·       Monisha Jaising
·       Namrata Joshipura
·       Pankaj & Nidhi
·       Raghavendra Rathore
·       Rahul Mishra
·       Rajesh Pratap Singh
·       RG+RK
·       Rina Dhaka
·       Ritu Kumar
·       Rohit Bal
·       Sabyasachi
·       Suneet Varma
·       Tarun Tahiliani
·       Varun Bahl
·       Wendell Rodricks
 
The Grand Finale will be streamed live on the Amazon India Fashion Week page giving an opportunity to consumers and  fashion enthusiasts across India to watch the Show and participate in the celebrations.
 
 

For more information contact:

Madhavi Kochar 
Amazon India
+91 9902787733,
kocharm@amazon.com
Pooja Ahluwalia 
Weber Shandwick
+91 8861522900, 
pahluwalia@webershandwick.com
 
About Amazon.in                                                                                                                
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.
 
About Amazon.com                                                                                                 
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.
 
About FDCI
Fashion Design Council of India: A non-profit organisation, the FDCI is the apex fashion council of India. Represented by over 300 designers, the FDCI takes Indian fashion global by promoting the 'business of fashion'. For details visit www.fdci.org, you can also see the designer list and follow event updates on the FDCI app downloadable from the Apple App store or Google Play Store" (www.fdciapp.com powered by Sent.ly)
 

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