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Date Thursday, 16 Jul 2015

FDCI extends its valued partnership with Amazon.in - the new title sponsor for India Couture Week'15

FDCI extends its valued partnership with Amazon.in as the new title sponsor for the India Couture Week 2015
Announces Sunar, the leading jewellery brand as the associate sponsors     
The five-day event will be held from July 29 to August 2, 2015 at Taj Palace, New Delhi
New Delhi, July 15, 2015: Amazon.in, India’s largest online store, has taken a leap forward to become the official title sponsor of the India Couture Week 2015. The Fashion Design Council of India (FDCI), the apex fashion body in India, today announced that Amazon.in will be associating with the country’s most exclusive couture event.
Spanning five days, India Couture Week 2015, will be held from July 29-August 2, 2015 at Taj Palace Hotel, New Delhi. A luxurious event that celebrates Indian heritage with modern-day inspiration, it is brought to you by an impressive line-up of talent. FDCI’s extended partnership with Amazon.in is a clear indicator of both organizations’ commitment to promoting the fashion industry.
Speaking on the association, Mr. Sunil Sethi, President, FDCI, said, “We are very happy to announce our growing relationship with Amazon.in which together amplifies the business of fashion. Couture has always led the Indian high-end market, which is why a platform like this is significant. We look forward to an even more exciting experience this season, resulting in higher visibility and popularity. Our sponsor’s support is key to the event’s success.”
Vikas Purohit, Head, Amazon Fashion, India said, “We are very excited to take our partnership with FDCI a step further with the upcoming Amazon India Couture Week 2015. This is in line with our vision of transforming the way India sells and shops for fashion online. We believe we have the opportunity to partner with the fashion fraternity to leverage the power of technology and reinvent fashion shopping experience for customers across the country and the globe”.
The FDCI also announced an exciting new associate sponsor for the India Couture Week 2015. Leading jewellery brand, Sunar Jewelers, a benchmark for exquisite ornaments through designs inspired by India’s rich heritage, lends its partnership to the FDCI for this exclusive couture event. 
Praveen Goel CMD, Sunar adds, “We are extremely delighted to partner with FDCI and couture week. This five day spectacular fashion affaire will mark the launch of our luxury bridal collection. The beautiful couture clothing range by the best fashion designers of the country will be accompanied by precious jewels of Sunar.”
The gold partners for the event are Heroine, one of the leading fashion brand endorsed by leading stars from celluloid and the leading luxury brand, Preciosa the world's top supplier of the highest quality machine-cut Czech crystal components. The event will see new energy and exclusivity with the new sponsors on board.
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion.
Website: www.fdci.org
About Amazon.in                                                                                    
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform. 
Website: www.amazon.in
About Amazon.com                                           
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.
Sunar is devoted to creating timeless masterpieces in Jewellery, in the tradition of the goldsmith (Sunar) who is an artist by heart and works magic on precious metals and gemstones. This philosophy is reflected by the exquisite collection of ornaments made by the brand, which has also set a new benchmark in retail excellence. The consumer is the divine muse and inspiration for Sunar. Opulent styles, magnificent designs and Spectacular patterns, Sunar’s mesmerizing bridal collection will make you feel regal.
Website: www.sunar.co
Heroine is a fashion brand inspired by the contemporary glamour and grandeur of Indian cinema. Mixing traditional craftsmanship with a global ethos, “Heroine” inspires to bring out the star in you. Endorsed by leading stars from celluloid, Heroine is the fashion destination for the world’s most discerning women.
About Preciosa
PRECIOSA is the world's top supplier of the highest quality machine-cut Czech crystal components; wherein they have participated in International fashion shows too. Founded in 1948 in Bohemian, PRECIOSA is the world's top supplier of the highest quality machine-cut Czech crystal components.  It primarily produces semi-finished products for the jewellery and fashion industries.  The most popular products include crystal chatons, chaton roses, and glass beads.
For more information, please contact:
Weber Shandwick
Aloka Banerjee Syam - asyam@webershandwick.com / 9821223850
Deepti Bhadoria - dbhadoria@webershandwick.com / 9811147175
Divij Krishna – dkrishna@webershandwick.com / 9654776017                                 



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