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Date Wednesday, 23 Sep 2015

Maybelline New York partners with FDCI as the Associate Sponsor of Amazon India Fashion Week SS 2016




New Delhi, September 23, 2015: The Fashion Design Council of India (FDCI) partners with Maybelline New York the world’s No. 1 Make up Brand for the country’s most anticipated fashion fiesta, Amazon India Fashion Week Spring-Summer’16. The event scheduled from October 7-11, 2015 at NSIC Grounds, in the capital is a `fashion-meets-business’ event. It serves as a platform for young, as well as, established beauty and style talent, hand-picked after a nation-wide search.

Maybelline New York, the trend setter & make-up partner for the New York Fashion Week is set to bring the latest trends and beauty expertise to their Indian consumers. Maybelline stands for freedom, modernity, ambition & self-expression, which translates into the brand’s latest mantra ‘Make It Happen’. Maybelline will bring these values and the signature New York edginess to their partnership with FDCI’s long standing Fashion property as exclusive beauty partners.

Speaking on the association, Mr. Sunil Sethi, President, FDCI, said, “We are delighted to announce our association with Maybelline, for the India Fashion Week. The Indian cosmetic industry is burgeoning and this collaboration will only bolster our commitment towards adding a colourful landscape to the event.”

Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India said, “There is an inextricable link between fashion and make-up and with Maybelline New York at Amazon India Fashion Week, we’d like to showcase that to Indian women. This fashion extravaganza is the perfect platform for Maybelline to bring alive on the ramp its expertise from New York Fashion Week, perfectly customized for the Indian consumer. We’re very happy to be partnering with FDCI for this grand event and look forward to setting some new trends this season.”

Pooja Sahgal, General Manager, Maybelline New York - India said, “Across the world Maybelline is strongly associated with fashion and is the make-up partner for the biggest fashion weeks across the world including New York, London, Berlin and others. We’re thrilled to be working with FDCI to create beauty trends this season. Through our presence at this distinguished platform, we hope to inspire women to create their own unique style statements with make-up and empower them with the mantra of ‘Make it Happen’. We look forward to an exciting season ahead where we will work with the best talent in the beauty industry and some of the most reputed designers in the Indian fashion fraternity to launch our innovative make-up range that encompasses our spirit and make-up looks from the catwalk to the sidewalk.”

A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. Website: www.fdci.org

ABOUT Maybelline
Maybelline New York is the number 1 cosmetic brand in the world, available in over 129 countries. Offering hundreds of products worldwide, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log on to www.maybelline.co.in or find us on www.facebook.com/sensationalmaybelline

For more information on Maybelline, please contact Genesis Burson-Marsteller:
Malaika Fernandes - malaika.fernandes@bm.com / +91 9619781049
Henna Punjabi - henna.punjabi@bm.com / +91 9820880243
Simmi Sharma - simmi.sharma@bm.com / +91 9833662995

For more information on FDCI and Amazon India Fashion Week, please contact Weber Shandwick:
Aloka Banerjee Syam - asyam@webershandwick.com / 9821223850
Deepti Bhadoria - dbhadoria@webershandwick.com / 9811147175
Divij Krishna – dkrishna@webershandwick.com / 9654776017

Fashion Design Council of India, Fashion Designers, FDCI, Indian Fashion, Business of Fashion, Business of Indian Fashion, Sunil Sethi, President FDCI, Fashion Shows, Fashion Events, Amazon India Fashion Week, India Fashion Week, Fashion Design India, Ramp Shows, Indian Models, Dress Designers, Covering The World of Fashion, Designers, Models, Celebrities, Beauty and Shopping, Comprehensive Runway, India Couture Week, WIFW, AIFW, Delhi Couture Week, AICW, ICW, Trade event, Amazon India, World of Wearable Arts
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