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Date Thursday, 01 Oct 2015

Reviving Banarasi weaves at the Grand Finale Show of Amazon India Fashion Week SS'16

New Delhi, September 30, 2015 – Adding to the much celebrated panache & elegance, the ramp at the Amazon India Fashion Week will take your breath away with the modern-age Banarasi weaves, during the Grand Finale show of the Amazon India Fashion Week as 16 of India’s most talented designers will bring alive the rich culture and textile heritage of Banaras.
The Grand Finale of the Amazon India Fashion Week Summer Spring ‘16 will be hosted on the 11th of October at 9:30pm at NSIC Grounds in New Delhi.   
The Grand Finale, hosted by Amazon India, curated to the theme of ‘The Banaras Project – Crafts of India’, aims to bring back the astonishing and spectacularly awe-inspiring richness and heritage of Banaras. Each of the 16 designers will present three ensembles inspired by the iconic city in tones of blue, yellow, green, red, cream & black and tell their Banaras story using any one of these palettes.

Announcing the finale show, Susan Saideman, V.P. Global Vendor Management, Amazon said; “We have decided to theme the Grand Finale on ‘The Banaras Project – Crafts of India’ as Banaras has always been a source of inspiration for the fashion industry. The versatility attached with these threads makes the textile as eclectic and elegant as one could dream of. From Banarasi drapes to opulent brocades and the handloom cotton and silk textiles, Banarasi weaves match up to the modern as well as the traditional fashion sensibilities, giving the talented creative minds – our designers, a broad area to play with.


She further added“In our endeavor to bring the authentic arts of India to our customers, we are soon launching ‘Crafted in India’ store on Amazon.in which will reflect the rich heritage of modern India put together by the expert weavers and artisans from all over the country.”

“We are excited to revive the Banarasi weaves in line with the modern sensibilities of today’s consumer. The inspiration from the encouragement given by Shaina NC to take this forward with Amazon India’s consistent support has yielded us with the unique collections from our talented designers. We are sure that our efforts in the grand celebration of Banarasi weaves will set new benchmarks for such concepts in the future,” said Sunil Sethi, President, FDCI.

Designer David Abraham expressed, “We are working on a concept on the "deconstructing" of Benares brocades. Our collection plays on texture, contrast and sets the smooth against rough, juxtaposing the precious material against the simplest fabric.”

The list of designers who will be presenting on the ramp of Grand Finale at AIFW are:-
  Abhishek Gupta
  Abraham & Thakore
  Alpana & Neeraj
  Anupama Dayal
  Arjun Saluja
  Ashish Soni
  Gauri & Nainika
  JJ Valaya
  Malini Ramani
  Manish Arora
  Namrata Joshipura
  Rajesh Pratap
  Rohit Gandhi
  Sabyasachi Mukherjee
  Tarun Tahiliani
Fashion enthusiasts across India can watch the live streaming of the Grand Finale on the Amazon India Fashion Week page and can also participate in the ongoing activities and celebrations.
Amazon.in forayed into fashion in September 2013 with the launch of the Fashion Jewellery & Watches selection.  Since then the store has continually added selection to grow the portfolio including apparel for men, women, kids across ethnic wear and western wear, shoes, handbags and luggage among others. Today the store has over 5000 brands and over 5 lakh styles.
All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 30 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.

About Amazon.in                                                                                                               

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.inseeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon.com                                                                                                 

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, Amazon Echo and Alexa are some of the products & services pioneered by Amazon.

For more information contact:

Priyanka Bedi
+91 9820726415
Neeti Dhawan
Weber Shandwick


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