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Date Wednesday, 24 Feb 2016


FDCI announces the first Menswear show at AIFWAW16


FDCI announces the first Menswear show at the Amazon India Fashion Week Autumn-Winter 2016 in association with Maybelline New York

 

New Delhi, February 24, 2016: Fashion Design Council of India (FDCI) today announced three young designers, who will showcase their collections for the first time, in a specially curated menswear show. This will be new start at the Amazon India Fashion Week Autumn-Winter 2016 in association with Maybelline New York. Antar-Agni by Ujjawal Dubey, Divyam Mehta and Rohit Kamra will present their designs on the fourth day (19th March) of the AIFW AW16 at 2pm, at the Jawaharlal Nehru Stadium, Lodhi Road.


Each designer will interpret themes in his own unique way. Antar Agni’s Autumn-Winter collection titled “The Red in Us”, explores the varied emotions that red exudes. Red is extreme, a stimulator, heavy, intense and a stirrer. The collection aims at the controlled use of oxidised red as an extreme element, paired with fabrics with character, acting as a vent for the persistent human neutral state.


“Into the Woods”, a collection by Divyam Mehta, draws inspiration from trees and textures bringing out a feeling of freedom, intensity and blissfulness, harmoniously blending into laboriously executed Shibori patterns.


Interestingly, Rohit Kamra’s collection will redefine the royal look by modernizing it through sharply tailored bandhgalas and breeches. “Made in Jaypore” will see a huge Jaypore influence seeping into the ensembles.


Sunil Sethi, President, FDCI said, “The three hand-picked designers showcasing a menswear collection at the upcoming Amazon India Fashion Week Autumn-Winter 2016 will add undiluted pizzazz to the event. This is a first for us, as we felt it will give a 3D experience to the viewers. The shortlisted male models will also get an opportunity to debut on the AIFWAW’16ramp through this valuable addition.”

 

ABOUT FDCI

A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the 'Make in India' label as handlooms take center stage, in a country, who's heritage is soaked in the flavours of indigenous crafts.    Website: www.fdci.org

 

About Amazon.in                                                                                    

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform. www.amazon.in

 

About Amazon.com                                           

 

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

 

About Maybelline New York

Maybelline New York is the No. 1 cosmetic brand in the world, available in over 129 countries.By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman.                For more information, log on to www.maybelline.co.in or find us on https://www.facebook.com/maybellineindia/?fref=ts

For further information, please contact:

Weber Shandwick

Divij Krishna – dkrishna@webershandwick.com / 9654776017   

Fashion Design Council of India, Fashion Designers, FDCI, Indian Fashion, Business of Fashion, Business of Indian Fashion, Sunil Sethi, President FDCI, Fashion Shows, Fashion Events, Amazon India Fashion Week, India Fashion Week, Fashion Design India, Ramp Shows, Indian Models, Dress Designers, Covering The World of Fashion, Designers, Models, Celebrities, Beauty and Shopping, Comprehensive Runway, India Couture Week, WIFW, AIFW, Delhi Couture Week, AICW, ICW, Trade event, Amazon India, World of Wearable Arts
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