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Date Saturday, 27 Feb 2016


FDCI presents the first Accessory Show at AIFWAW16


FDCI presents the first Accessory Show at the Amazon India Fashion Week Autumn-Winter 2016 in association with Maybelline New York


New Delhi, February 27, 2016:  Fashion Design Council of India (FDCI) today announced three accessory designers, who will debut at the Amazon India Fashion Week Autumn-Winter 2016 in association with Maybelline New York. Mine of Design by Sahai Ambar Pariddi, Valliyan by Nitya and Vasundhara will add sparkle to the runway with their collections, on the third day of the AIFW AW’16 at 3:00 pm. The event is slated to be held at the Jawaharlal Nehru Stadium, Lodhi Road.


All the three designers have come up with interesting themes. “Memoir” by Sahai Ambar Pariddi captures the compelling magic of the sea from the iridescent pearls, corals, shells to the vintage coins, displaying their magnificent colours that get reflected on the surreal waves hitting the shores.


On the other hand, Vasundhara’s collection “Au Naturel” will take you on a ride to the wilderness by integrating natural rocks, filigree leaves, twigs, branches, insects and bugs in elaborate forms and patterns allowing you to adorn yourself with the beauty of nature.


The past meets the present in “Modern Mughals” a collection by Nitya of the label Valliyan, which pays homage to the luxurious aura of the Mughal dynasty. Nitya recreates intricate motifs in a contemporary style to give a sense of grandeur and opulence.


Sunil Sethi, President, Fashion Design Council of India said, “Accessories are an integral part of an ensemble, keeping this in mind, we started the accessory show which will showcase the prowess of alternate jewellery. This also opens the doors for debutant designers, who will add a new dimension to the fashion week.”

 


ABOUT FDCI

A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the 'Make in India' label as handlooms take center stage, in a country, who's heritage is soaked in the flavours of indigenous crafts.    Website: www.fdci.org


About Amazon.in                                                                                    

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform. www.amazon.in


About Amazon.com                                           

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.


About Maybelline New York

Maybelline New York is the No. 1 cosmetic brand in the world, available in over 129 countries.By combining technologically advanced formulations with on-trend expertise and New York City edge, Maybelline New York’s mission is to offer innovative, accessible, and effortless cosmetics for every woman.                For more information, log on to www.maybelline.co.in or find us on https://www.facebook.com/maybellineindia/?fref=ts

For further information, please contact:

Weber Shandwick

Divij Krishna – dkrishna@webershandwick.com / 9654776017   

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