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Date Monday, 29 Feb 2016

Maybelline New York partners with Namrata Joshipura to bring alive New York at AIFW A/W 2016

Maybelline New York and Namrata Joshipura will create exquisite make-up looks and adapt beauty trends seen at the recently concluded New York Fashion Week
Mumbai, 29th February, 2015: Maybelline New York announces its partnership with renowned designer Namrata Joshipura to bring alive global fashion trends to Amazon India Fashion Week.
With the power of make-up and a mantra to ‘Make It Happen’, Maybelline will showcase the collaborative fashion and beauty show on March 19th 2016, 9:30pm at Jawaharlal Nehru Stadium, New Delhi. Known for global aesthetics and contemporary silhouettes with modern interpretations, Namrata will display creations which embody high-fashion New York style, complementing Maybelline’s latest innovations in make-up this season.
The collection draws its inspiration from the creativity and vibrancy of New York City, a city which is a mash-up of amazing street style juxtaposed with the most innovative ideas in fashion, art and technology.  It is the place where different cultures and attitudes collide to make an incredible international city – at the end of the day; it is about inclusivity, new life, hope, and above all, love!
Sharing a sneak-peek in to her collection for Maybelline New York, Namrata Joshipura said, “Taking inspiration from the various hues of Color Sensational Lip Gradation by Maybelline New York, the collection has deep reds, berry tones, grape and wine used in ombre gradation in dresses, embellishments and other techniques.”
Pooja Sahgal, General Manager, Maybelline New York - India said, “It’s our pleasure to be presenting Namrata Joshipura, a designer who resonates the spirit, style and energy of Maybelline New York. We are looking forward to our second season at Amazon India Fashion Week and can’t wait to share our expertise from global fashion weeks to the best fashion showcase in India. Our latest launch- Lip Gradation is a product which enables consumers to achieve the on-trend ombré look giving women the opportunity to experiment with different lip looks based on the time of day and the occasion at hand. We are looking forward to creating stunning ombré beauty and fashion looks on the runway. Through the show, we hope to inspire young girls and women to express themselves, define their beauty and make it happen with make-up.”
Elton J Fernandez, official make-up artist, Maybelline New York and designer Namrata Joshipura will bring New York to India by creating statemental New York- inspired looks to blaze the runway at Amazon India Fashion Week AW’16.
Mr. Sunil Sethi, President, FDCI, said, “I am very excited about the collaboration between Maybelline New York and Namrata Joshipura for AIFW AW’16 where they will bring the spirit of New York to life. This show will see a resplendent amalgamation of the best in beauty and fashion, and create trendsetting statements that will capture the New York panache.”
About Maybelline
Maybelline New York is the number 1 cosmetic brand in the world, available in over 129 countries. Offering hundreds of products worldwide, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log on to www.maybelline.co.in or find us on www.facebook.com/sensationalmaybelline

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