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Date Monday, 03 Oct 2016

16 designers to re-interpret Chanderi at the opening show of AIFW SS’17













October 3, 2016: The Fashion Design Council of India (FDCI) is all set to celebrate the magical weave Chanderi’s undeniable charms, at the Amazon India Fashion Week SS ’17’s opening show. The Amazon India Fashion Week in association with Maybelline New York Spring Summer’ 17, will be held at the NSIC grounds from October 12th to 16th, 2016.

The Scindia family of Gwalior has been supporting the Chanderi weaver clusters for decades and have been instrumental in their upliftment. Encouraged by their contribution, FDCI has joined forces and would like to thank them for all their support to this show.

Chanderi is known for its mesmerising sheer quality, which makes it a frontrunner in the fashion landscape. Sixteen designers have come together to create four ensembles each, to encourage designers to incorporate it into their lexicon and boost the languishing crafts sector. The designers of the project include a list of illustrious names who have strived to upgrade handloom and have consistently put in effort to sustain the threads and weaves of indigenous India. These include Aneeth Arora, Anita Dongre, Atsu Sekhose, Divyam Mehta, Gaurav Jai Gupta, IKAI by Ragini Ahuja, Joy Mitra, Ka-Sha by Karishma Shahani, Paromita Banerjee, Payal Pratap, Pratima Pandey, Ruchika Sachdev, Samant Chauhan, Sanjay Garg, Surendri by Yogesh Chaudhary and Vaishali S. These handloom aficionados have been influential and have set major trends with craft-based elements. 

The Fashion Design Council of India, President, Mr Sunil Sethi, said, “The recent months have witnessed delightful movements in the handloom sector. Upliftment of crafts has been our motto at the FDCI. Through this project, we will increase the usage of Chanderi making it the fabric of the moment. In the past, FDCI has made earnest attempts to revive khadi as well as the Banarasi weave; this year, we are looking to establish Chanderi belt as the central craft tourism destination in India.”






A non-profit organization, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take center stage, in a country, who’s heritage is soaked in the flavors of indigenous crafts. Website: www.fdci.org 




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Anindita Deka -



(+)91 9654776017

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Deepti Chhibber -




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