FDCI India Couture Week 2021

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Ashima Leena

Nazm-e-Mahal by Ashima-Leena
(Jewellery by Archana Aggarwal)

‘Nazm-e-Mahal’ ......by Leena Singh is the story of a classic royal maharani who values the old world charm and depicts a day of her life in the palace....!

She is sophisticated, elegant, royal and is empowered in her own demeanour. The poise in her gait portrays the epitome of her purity with timeless radiance and majestic epiphany.

AL couture - 2021 collection is adorned with the magic of royalty yet drenched with simplicity.... reflecting the pure soul of a princess of Mughal era.

The collection combines delicate hand embroidery with meticulously curated woven textiles with classic AL royal authentic silhouettes worn by maharanis in palaces in Mughal era. Through our interpretation, the brand aspires to reflect a poetic flow in volume, layers, and impeccable garment construction which characterizes the unique beauty of ‘Nazm-e-Mahal’.

The art of textile crafting is the signature style of AL. It’s a unique mix of different kinds of weaves that are put together to create breath-taking patterns.

The high point of this collection is its antique brocade sarees which have been sourced from the original wardrobes of the maharanis from their palaces of Rajasthan, and have been restored by our own weavers from Banaras. The warp and the weft of the weaves are infused with pure gold and pure silver strains..... the technique, which has become extinct over the years. The subdued beautiful colours of light turquoise, light pink, light peach and vibrant purple coupled with rich heavy weaves of the beautiful antique sarees. These saris speak of the classic and subdued taste and style of maharanis of that era, who adorned the beauty of their royal life in their palaces.

The collection comprises of classic blouses, circular lehengas, antique delicate sarees with jewelled tassels, brocade- woven odhnis with antique gold fabrics and re-interpretated lengthened jackets that can be worn with various classic silhouettes.

The purity and the simplicity of the maharanis of bygone era is reflected and authentically portrayed in these most exclusive pieces of art, with special techniques of restoration.

Our brilliant selection of hues transforms textures into a chromatic scale of charming colours exuding an old-world charm. Soft dusky pink, ivory, magenta, aqua, pomegranate red, beaten gold, bold pinks, deep emerald, sand-like beige are some of the shades which come together to create the magical colour palette of this diverse collection.

‘Nazm-e Mahal’ is the story..... woven beautifully with rich textiles and magical restoration..... a confluence of the exquisite traditional wardrobes of the maharanis with timeless royal silhouettes..... all this woven into the story of her real life.

Buyer Contact:

Leena Singh
Email ID: ashimaleena@gmail.com
M: 9811134030

Media Contact:

Mahak Khurana
Email ID: ashimaleena@gmail.com
M: 9720907943

Jewellery Sponsor

Archana Aggarwal Timeless Jewellery is characterized by intricate craft, spectacular design and undeniable glamour. She has always believed in the power of craftsmanship and also focuses on creating signature Pieces which can be handed down for generations.

"ARCHANA AGGARWAL” Graduate in Gemology course from Mumbai & Delhi launched her own label. The collection is a wonderful mix of everyday tinkles to stunning festive wear from radiant rubies to grandiose green and brilliant blues, and more, the collection is a palette of happy vibrant rich colors. Jewels by Archana are characterized by intricate craft, spectacular design and undeniable glamour.

Archana Aggarwal jewellery embodies her own sensibilities and values. One of the glamour quality and an unquantifiable element of uniqueness, gives a reason to her clientele for the celebration of beauty through her jewels. Wherever in the world you might be, a jewel by Archana is distinguished from others.