Lotus Make-up India Fashion Week, spring-summer 2021

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Archana Rao

Archana Rao’s SS’21 collection focuses on introspection and spiritual growth. To know yourself, to acknowledge your vulnerabilities and limitations, and to learn to be at peace with who you are. The idea is to show personal growth, and the collection reflects the same.

The Wildflower collection starts with lighter colours and silhouettes, with delicate dainty wispy garments. A layer of melancholy reverberates in the details of delicately pressed flowers slowly blooming, and the intricacies of every spool of thread and beads used symbolizing that you are unsure of yourself and people's opinions about you matter. As the film progresses, the veil slowly starts unravelling; you become confident, and the clothes showcase that growth. The palette becomes darker, and silhouettes become stronger and bolder. The flirty and fun tulle ruffle skirts shift to Khaki trench coats with scallop detailing and boiler suits with a scatter of pressed flowers in their full bloom.

We explore a variety of silhouettes and embroideries to showcase each phase of growth. Subtle yet strong details like pearl collar and hand-embroidered leather cut outs; to elegant tea-length dress with a corset. A new detailing explored in this collection is ‘broken china’ mosaic print on leather interspersed with pearl detailing.

The beauty of minimal is what inspires our brand and we aspire to be zero wastage. This collection was created in part to promote slow fashion, and is designed using the principles of re-cycle and up-cycle. All the tulle pieces are designed using left over fabrics and embroidered pressed flowers are created using scraps of fabrics in different colours. We want to work in and contribute towards creating a world that is respectful and awed by nature in its entirety.

The opposing dichotomy in silhouettes and palettes merge seamlessly in conveying an honest feeling - one of acceptance. In the end, it's about knowing who you are and being content with yourself. It's not about reaching the finish line or ticking everything from a checklist; if you’re happy with yourself midway, then that’s your finish line. Step into being your hero.

About Archana Rao:

Hyderabad based fashion designer Archana Rao launched her label in India in 2011. The brand’s aesthetic is balanced between structure and feminine sophistication. There is a subtle hint of romance in the usage of fabrics: a dreamy quality, and gossamer weaves. Featuring intricate embroideries and trimmings on a myriad of surface techniques. There is a sense of nostalgia, a free spirited mood that weaves together a classic sensibility through impeccable tailoring. She inaugurated her flagship store in Hyderabad in 2015.

The label has a sub brand,'Frou Frou by Archana Rao'. Frou frou is a French word that means rustling noise of fabric. This brand specializes in ready to wear basics, shoes, bags and a special range of stationary with original artworks by the designer herself.

BUYER CONTACT :

Name - Vaishali Madan
Mobile - +91 8451031000
E-mail ID - archanaraolabel@gmail.com

MEDIA CONTACT :

Name - Sanmeet Kaur
Mobile - +91 9908222284
E-mail ID - archanaraolabel@gmail.com