Lotus Make-up India Fashion Week, spring-summer 2021

Countrymade1
Countrymade2
Countrymade3
Countrymade4
Countrymade5
Countrymade6
Countrymade7
Countrymade8
Countrymade9
Countrymade10

Countrymade

Countrymade is a luxury ready-to-wear brand conceptualised by Sushant Abrol. With over a decade of experience and expertise, he launched his brand in the year 2019.

Sushant derives inspirations from compelling stories and through a rigorous design process carves out poetic and thought provoking renditions.

He is committed to sustainability through integrating the practice of responsible selection of natural textiles and ethical measures at the heart of innovative craftsmanship to develop contemporary and high quality products.

The collection celebrates the lives and times of the men in the armed forces and their bonding in the line of duty. It takes inspiration from the soldiers of the easy company, as portrayed in the American World War ll series, Band of Brothers.

Using the vintage military silhouettes like the M 65 Field jackets, trenches and overcoats, flight bombers to name a few, the surface textures include hand painted and printed camouflaged clouds and waves, terrainian and birds eye view landscape, finger prints, maize and hand embroidered codes. Another element added to the silhouettes is finely hand embroidered encrypted messages in morse code, the way of secret communication back then.

The fabrics and textiles used range from heavy linens, khadi cotton, handloom bamboo and cotton silk blends, along with crinkled flax.

The meaning of life is not celebrating your birth, but celebrating your work.

A line from Shakespeare’s Henry V speech reiterated in the series by the commander instilling josh amongst his men before the quest is what becomes the soul of this collection.

“But we in it shall be remember’d; We few, we happy few, we band of brothers“

BUYER CONTACT :

Name : Sushant Abrol
Contact : 9654496184
Email : studio@countrymade.in

MEDIA CONTACT :

Name : Sushant Abrol
Contact : 9654496184
Email : studio@countrymade.in